Each day an author doesn’t have her books in audio, she’s leaving money on the table.
Don’t take my word for it. This sampling of a dozen recent articles about the phenomenal and continuous growth in the audiobook industry will prove my point.
9/30/17 Audiobook Revenues Up Again
9/23/17 How Audiobooks Are Becoming an Art Form Unto Themselves
9/12/17 Why Audiobooks are the new Netflix
9/11/17 Audiobook Sales Increased by 29.6% in the First 4 Months of 2017
7/31/17 5 Reasons Audiobook Sales Are Booming And How You Can Be Part Of This Growth
7/15/17 Audiobook Metrics and Statistics for 2017
6/7/17 Audio Publishers Association: Third Year of Strong US Audiobook Sales Growth
5/5/17 Audio Publishing’s Digital Boom
3/31/17 America’s unhealthy obsession with productivity is driving its biggest new reading trend
12/18/16 Global Audiobook Trends and Statistics for 2017
7/21/16 The Fastest-Growing Format in Publishing: Audiobooks
1/30/16 Audiobooks Have Begun to Outsell Print
You’ll find additional press coverage on the Audio Publishers Association’s site.
Even MORE Money
Audiobook royalties represent a new income stream for you. In addition, your audiobook might increase sales of your Kindle ebooks due to the wondrous Whispersync technology.
As I noted in this article:
In 2012, Amazon and Audible announced Whispersync for Voice, a technology that allows users to seamlessly switch between the Kindle ebook and the Audible audiobook. They also could enjoy an immersive experience of simultaneous reading and listening.
To ensure its customers would purchase both editions of the same book, Amazon discounts the price of the audiobook after the Kindle book is purchased, and audiobook aficionados take advantage of the combo deal. In fact, many actively look for free or inexpensive Kindle books just so they can get the audiobook at a cheaper price.
If you haven’t seen Whispersync in action, you’ll want to watch this 3:03 demonstration video.
Once you decide you’re ready to get your work into audio, my Audiobook Resources for Authors will help you learn about the audiobook production process. Questions? Please leave me a comment!
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