In my Feb. 2016 article 6 Low-Cost Avenues for Greater Audiobook Sales in InD’tale Magazine, I suggested to authors that they look for podcasts and seek interviews on shows that are a good fit for their book. I was delighted to read a case study today on the ACX.com blog about Glen Tate’s success with appearing on podcasts and selling more audiobooks as a result.
However, his persistent promotion of his audiobook editions is only one part of his success. Even more important is the fact that he avoided 3 costly mistakes that many authors make when using ACX.
