We have an attorney in Atlanta who has made a fortune with the simple and effective advertising slogan "One call -- that's all." The guy is a brilliant marketer who has worked hard for his success, and he has imprinted his business and niche on the minds of everyone in the city. His face and phone number are everywhere -- TV ads, billboards, Yellow Pages, park benches. He probably has an ice cream flavor named after him somewhere. If I'm ever in a car wreck and fighting with my insurance company, I know who to call to settle the case and get my check.

Unfortunately, I think that a lot of people enter the voice-over business with his slogan in their minds. As often is the case, I received an e-mail from someone who read my advice page about getting started in voice-over. This person had recently completed a commercial demo, was frustrated by the "lack of response" to it and was requesting my critique on the demo. Since I am not currently teaching or coaching anyone on an individual basis, it's my policy not to give demo critiques as I would not be available to assist anyone with any revisions they might want to make on the basis on my comments. I always suggest that people find a reputable coach in whose opinion they can trust and work with that person to make their demo the finest it can be. Of course, if someone is interested in the random opinions of other working voice talent, they can always ask the good folks on the various voice-over Yahoo groups and the www.VO-BB.com site to share their views.

Anyone who reads all of my advice page will see that marketing, self-reliance and

PERSISTENCE

When someone tells me they have had "no response" to their demo, I will ask a series questions, such as:

• What is your marketing plan? Do you HAVE a marketing plan?
• What steps did you take to elicit a response?
• How many people who could hire you have you contacted about work?
• What follow-up steps did you take?
• What methods are you continuing to use to put your demo in the hands of as many people as possible?
• Do you have a web site?
• Do you take steps every day to market your talent?

Sometimes I’m amazed by the synchronicity of events in my life. For instance, this week I have been looking at sites on-line for postcard vendors. I’m planning my next postcard mail-out and have been comparing prices and offerings, as well as requesting samples. I previously have been working with a local printer, but I may be able to get a better deal on the glossy paper from a company that specializes in postcards. BTW, if you want to know why you should include postcards in your marketing mix and how to plan a campaign, I recommend that you download theRead More

I no longer am the only person in my family to have earned a Master’s degree. As of yesterday, I’m proud to report that my brother Michael Schubert has joined me as a graduate with this illustrious degree. He was awarded his MBA in Finance from my alma mater Georgia State University. You may think this entry has nothing to do with voice-over, but the lesson it conveys should be helpful to everyone.

While we dined at one of Atlanta’s historical and celebrated institutions for unique cuisine to commemorate his latest achievement, IRead More

Drew and I watched the third Austin Powers movie again over the weekend. I had forgotten that John Travolta had cameo at the end of the movie, and I was reminded about an amazing part of Travolta’s story that proves to me once more that

things happen for a reason.

To quote Wayne Dyer:

All things are happening as they should, and the Universe is acting in complete synchronicity.You may not know or don’t remember that John Travolta had a hit album in the 70s. The only song that I can remember was called Let Her In. WhenRead More

I subscribe to several voice-over lists. The subject question is actually a current and very active topic on one of them. Many people have answered the question, but I will never be among them. If you haven't already posted an answer, I hope I can give you some new things to consider before you press the Send button with your reply.

It's not like these lists are some little private gathering where you can whisper secrets among close friends. Sure, camaraderie exists if you've been a list member for a long time, but you don't really KNOW the other list members. You may have regularly contributed to an e-mail list or forum, but would you know someone from that list if they walked into the room?

Answering or reading such messages is a huge waste of time. If you have some down time, you could be doing any number of productive things to advance your career like calling a client, updating your database, modifying your web site, recording new scratch tracks for practice, learning to apply filters in your editing software, etc. You could be doing things to otherwise improve your life like communicating with family and friends, taking a walk, learning to play a musical instrument, decluttering your office, planning a trip, etc. Of course, you could just sit and be for a few minutes, reveling in the quiet, doing absolutely nothing other than enjoying being alive, perhaps meditating and visualizing the kind of life you want for yourself!

In addition to the time-wasting nature of the topic, you never know who might read your words later and form an opinion about you. Would you answer this question if you knew that your clients or potential clients were reading your messages? How about if your parents or your significant other were to find your post? Would they be hurt or shocked by your response to something that you thought was just silly banter? Any of these people could read what you write on-line because your words live on into perpetuity!

I was reading the tremendous ongoing discussion about non-union voice-over rates on the Voices.com VOX Daily blog. Many people rightly pointed out in their comments that the rates are too low. However, some talent questioned how they could ask for higher rates without having their clients go ballistic and/or running for the hills.

I would like to address this question by stating that you have to develop a prosperity mindset. Nothing is more powerful on this planet than the words that you think and speak. (You would think, of all people, someone in the voice-over industry would be aware of this important Universal rule! smile) To change anything you dislike in your life, including the rates you are currently charging your clients, you must first change the thoughts that you think.