I had an appointment at the hair salon today. As I drove to the salon, people on the radio were endlessly chatting about American Idol. Once I arrived, all of the stylists and fellow customers were all abuzz about their favorite performer. Everywhere I go, people constantly talk about this show and the people on it.
I don’t watch it….except, of course, when Barry Manilow is a guest. Even then, I don’t watch the live show; I’ll let my trusty TiVo record it for me.
I understand the popularity of the show. What I don’t understand is
As I was on my way to the airport on Friday the 5th, I read an e-mail message on my PDA announcing a new marketing book. Since I am an avid student of marketing, I probably would have ordered the book anyway, but the contest to promote the launch of the book made the immediacy of the purchase all the more compelling. The author was attempting to reach #1 status on Amazon by midnight, Friday.
I wrote this press release to announce the release of my first audiobook, CITY OF ANGELS. I didn’t market the second book, ANGELS FLIGHT, in the same manner. Now that my blog is on-line, I expect to utilize my press room category more frequently! 🙂