Earlier this year, I wrote a popular article titled Reasons to Create Your Own Stuff. In it, I described the audiobook that I narrated for LibriVox and included a link to the book trailer I created to promote the audiobook. I also listed some of the marketing plans I had for the audiobook and trailer among my reasons to create my work in this way.
Bonus reason #1 to create your own stuff:
Copywriters have known for years that the word FREE is one of the most powerful and compelling words in the English language. If you can give away something valuable for free, you can get the widest range of potential buyers to sample your products, which in this case, includes my voice and interpretation, my audiobook production skills, my ability to write an effective script for a video, and my creativity in video production.
2) Rajkumari from Mumbai, India, left a comment on my post 10 ways to get work in audiobook narration, noting that an audiobook culture is not prevalent in India. When I responded, I said, “If the audiobook culture doesn’t exist there, perhaps it’s up to you to create it!”
As I wrote that sentence, I was reminded of the important passage quoted below from Eckhart Tolle’s incredible and highly-recommended book A New Earth: Awakening to Your Life’s Purpose:
Bonus reason #2 to create your own stuff:
If the thought of lack — whether it be money, recognition, or love — has become part of who you think you are, you will always experience lack.
Rather than acknowledge the good that is already in your life, all you see is lack. Acknowledging the good that is already in your life is the foundation for all abundance.
The fact is: Whatever you think the world is withholding from you, you are withholding from the world. You are withholding it because deep-down you think you are small and that you have nothing to give.
Try this for a couple of weeks and see how it changes your reality: Whatever you think people are withholding from you — praise, appreciation, assistance, loving care, and so on — give it to them. You don’t have it? Just act as if you had it, and it will come.
Then, soon after you start giving, you will start receiving. You cannot receive what you don’t give. Outflow determines inflow.
Whatever you think the world is withholding from you, you already have, but unless you allow it to flow out, you won’t even know that you have it.