We live in the Information Age. A dizzying array of information on any topic, including starting and marketing your voiceover business, is freely available on the Internet. For instance, I Googled “how to get started in voiceover” and received a list containing more than 3 million hits!
- Only a limited number of products remain at this price. It will either sell out FOREVER or be available for a much higher price later.
- Only a certain number of seats are available for this event.
- We only accept a certain number or type of people into this program.
Remember, they are counting on you acting due to an emotional response, and this technique adds the avoidance of negative emotions on top of the acquisition of positive emotions promised in the other copy. If you’ve ever sat through a timeshare presentation, you’ll be familiar with this tactic. The marketer knows that if you walk away and think about their offer, you are less likely to buy it with each passing minute.
A) Don’t make any decision for at least a 3-day cooling off period. Get away from the emotion of the sales pitch to think logically and clearly about the offer and its usefulness in your life.B) Do some simple math. Figure out how much money you have available for this program or service. Look at the offer and assign some sort of monetary value to each part of it: materials, time with the expert, and other resources provided. Does it require additional costs, such as travel? How does the sum of the parts compare to the price as a whole?C) Do some research for similar products and services. If it’s something targeted only to voice talent, ask your colleagues on your favorite voiceover chat board whether they have experience with the provider or can recommend other options. Do a Google search for info about the expert and their products. Subscribe to their blog; you’ll get a good feel for how they present information.
In this Information Age, continue to sign up for free webinars and reports. You never know where that next sparkling idea for building your voiceover business will appear! Just be aware that free webinars and reports usually come with a hidden agenda to sell you something. By considering the points outlined in this article, you can make an objective and informed buying decision.
Do you have any thoughts about the methods used to market products and services to voice talent? Please leave a comment on the blog!