Congratulations! You’ve got a brand new audiobook! It’s time to get the word out about it!
I minored in marketing while in college and have always loved to think about marketing ideas. Sandra Beckwith at BuildBookBuzz.com recently asked me a number of questions related to audiobook marketing. Our interview was posted today, and you can read it here.
A while back, I wrote 2 articles on the ACX.com blog to address this very topic. In Part One, I explained some reasons why people are resistant to listening to audiobooks. I then offered 3
A journalist requested an interview with me last week to talk about audiobook narration, my favorite topic. I asked her to send me a list of questions and offered to write out some answers for her.
I knew this wouldn’t be a typical interview when I saw 2 questions:How much money do you make? What do you use the money for?
I realized that she wanted to interview people with side jobs rather than full-time occupations. It turns out that she was writing a column named “Easy Money” and was surveying multiple ways to make money that are
One question that I’ve seen and heard repeatedly from authors and listeners is: How is a narrator selected to read the audiobook?
In addition, many authors tell me that they want to narrate their audiobooks for financial and/or artistic reasons.
At first glance, the author might seem to be the most logical choice for the narrator. The author has labored over every word in the book and obviously is the person most familiar with its arc and important points.
However, many avid listeners refuse to listen to books narrated by the author because they have frequently discovered that
Last week, I looked at the Audiobook Creation Exchange (ACX.com) as a matchmaking site between indie authors and narrators. Today in part 2 of the series, we’ll continue exploring the ACX process, from casting the narrator you love to living happily ever after with your completed audiobook.
I should mention at this point that ACX refers to everyone on the production side as a producer. Some producers only manage the project, but most ACX producers are also the narrator with whom you will contract your book. Therefore, I’ll use these 2 words interchangeably.
As I’ve talked with authors about producing audiobooks of their work, I’ve noticed that many are new to the format and ask similar questions. I’ll answer the 10 most common questions I’ve heard about audiobook production in this post.
Each day an author doesn’t have her books in audio, she’s leaving money on the table.
My fellow narrators and I often contact authors about creating audiobooks of their books. Many times, the author tells me that her publisher has the audio rights, or she isn’t sure who owns them.
Authors could make more money by exercising as many subsidiary rights as possible for each book, especially the audio rights. The audiobook industry is on a 3-year trend of double digit growth that shows no sign of slowing.
If you have your audio rights, you could contract with a narrator or producer to create an audiobook. You also could choose to license your
When you receive an email from a Nigerian prince, you probably think, “This so-called prince is just somebody who wants to take my money.”
Other types of emails may cause the same reaction. Authors are inundated every week with solicitations from marketing and web site gurus, proofers, webinar hosts, and more. It could be easy to become jaded to the constant barrage of offers.
However, one email that isn’t a scam is the one from an audiobook narrator who wants to collaborate with you on producing your audiobook. The reaction to that kind of email should be one of giddy
In my Feb. 2016 article 6 Low-Cost Avenues for Greater Audiobook Sales in InD’tale Magazine, I suggested to authors that they look for podcasts and seek interviews on shows that are a good fit for their book. I was delighted to read a case study today on the ACX.com blog about Glen Tate’s success with appearing on podcasts and selling more audiobooks as a result.
However, his persistent promotion of his audiobook editions is only one part of his success. Even more important is the fact that he avoided 3 costly mistakes that