Last updated 29 May 2017
Don’t you just LOVE to market your audiobooks?
I think many people would answer an emphatic NO! to that question, in part because they feel uncertain how to proceed.
This page will give you plenty of creative ideas for promoting your audiobook!
Social Media and Other Tactics
My article in the February 2016 issue of InD’tale Magazine, “6 Low-Cost Avenues For Greater Audiobook Sales”, references my 2 ACX articles below and offers even more promotional and marketing ideas: author mentions (9 ideas), AudiobookBoom.com, Whispersync, QR codes, podcasts, and radio shows.
I had the pleasure of being a guest writer on the ACX.com blog to discuss audiobook marketing in depth. Both articles and their comments include examples from other narrators and me.
In Part One, I explained some reasons why people are resistant to listening to audiobooks. I then offered 3 ways to make your audiobooks more discoverable to an audience, with related tactics for each: be authentic, be consistent, and be creative.
Part Two contains 4 more ways to promote your audiobooks and includes some very specific tactics on 5 social media sites, such as instructions about adding the audio edition to Goodreads and subscribing to my Twitter list of audiobook reviewers and bloggers. Be sure to read my comments for updated info about the Goodreads process. This page gives more detailed instructions about subscribing to and using my Twitter lists to find reviewers.
I created an Evernote check sheet of my minimal publicity actions, which you can view here.
ACX published a great article on their blog highlighting 7 successful tips and tactics from authors interviewed at 2015 Romantic Times and BookExpo conventions.
You’ll find a growing number of groups of audiobook fans on Facebook. Be sure to read their rules and post promotions only where allowed. Here are a few:
Share the link to your audiobooks listed on Audible in the most favorable light to you as I explained in this article.
This article on the ACX blog shows you how to create a 30-day free Audible trial. The free trial may lead to an ACX bounty payment!
Once you have the audiobook in your Audible library, Audible lets you send it for FREE to as many people as you wish!
The popular AudiobookBoom.com site is the brainchild of audiobook narrator Jeffrey Kafer. It’s like BookBub but is for audiobook promotion. You can advertise your audiobook on this site and use your ACX promo codes to give copies of your audiobook to eager listeners in exchange for a review.
This blog post contains my Storify of an ACX chat about submitting your audiobooks to the premiere industry publication AudioFile Magazine for review. You can also pay to advertise your audiobook in AudioFile’s Indie Press Showcase.
Thanks to the efforts of narrator and audiobook columnist Ann Richardson, InD’tale Magazine accepts audiobooks for review.
Fellow narrator Paul Heitsch created this document that lists sites for audiobook reviews. This Google doc of Audiobook Marketing Resources lists additional reviewers and was created for a panel at the 2017 Romantic Times Convention by narrator Karen White, bloggers Felicia Sparks and Viviana Izzo, and Michele Cobb, the executive director of the Audio Publishers Association.
You can find other reviewers and bloggers on Twitter by subscribing to my Twitter list of audiobook reviewers and bloggers. This post shows you how to subscribe and use the list.
I continue to interview audiobook bloggers and reviewers on my blog. You can read past interviews at this link.
In this article, audiobook narrator and columnist Ann Richardson explores many of the awards available for audiobooks. I want to highlight 2 of them to make you aware of their deadlines:
- The Call For Entries in the annual prestigious Audies competition, sponsored by the Audio Publishers Association, usually begins in July.
- The Voice Arts Awards, presented by the Society of Voice Arts and Sciences, has entry deadlines running from May to August each year.
When I was a guest on Stephen Campbell’s The Author Biz podcast to talk about audiobook marketing and promotion, I mentioned the ripple effect of BookBub ads for ebooks. As I demonstrate in this 3:03 video, Amazon has created technology called Whispersync that enables you to seamlessly go between the ebook and audiobook or even immerse yourself in both concurrently. Many avid listeners will acquire an Amazon Kindle ebook when it is free or heavily discounted in order to buy the Audible audiobook on Amazon at a lower price. In fact, the ripple effect is so high that the money made on the audiobook royalties following the promotion oftentimes pays the cost of the BookBub ad!
Members of the ACX Narrators and Producers group on Facebook may also want to check the FAQ in the group’s pinned post. I created the FAQ from that group’s discussions, and it contains 5 excellent discussions about audiobook marketing that may reveal additional tactics. Note that you must have a profile on ACX in order to join the group.
Obviously, marketing is such a broad topic and is subject to one’s availability and creativity that I couldn’t possibly write about or include every idea.
For instance, I don’t have much to say about Pinterest. I pin the audiobook cover on a board of my titles, and I like seeing which titles have been re-pinned. Authors and publishers also use Instagram and other sites to promote their titles.
Rather than being on every social media channel, I stick with the few I enjoy using. It takes time to build a following, and I hold to the belief that “scattered thinking leads to scattered results”!